Branding and high-quality graphics improves the way your organisation is perceived. It reflects how organised and consistent you are as an organisation. A customer, just by looking at your email or your biz. card can immediately form an opinion (which mostly happens sub consciously) and can influence his/her decision making. If you have offices spread across the geographies, it’s even more important to have branding in place. It gives a feeling of oneness and brings clarity to your employees sitting far apart. Also, your potential customers identify you as one brand, hence, enhances the reputation of your product or service.